IVECO BUS received the DNA Paris Design Awards 2021 in “Product Design – Vehicle, Transport and Accessories” category from the DNA committee for the new front face of its full electric urban bus: the IVECO E-Way by HEULIEZ, highlighting the vast experience and expertise of the brand in terms of Design.
The E-WAY full electric city bus has received an award from the DNA Jury for its front design. The DNA jury, comprised of designers, editors and creatives who are devoted to true excellence in Design. Their mission consists in discovering and celebrating fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.
Thanks to its simple shapes and comforting appearance, the E-Way’s new front face is a perfect illustration of the use of design applied to public mobility, aiming at making the city bus more attractive and integrated as well as possible into the urban landscape in order to unite each city resident around a common city landmark.
The E-Way Design has been developed by the Industrial Design team based in Lyon.
Inspired by the following key words:
Dynamism
Tomorrow’s cities will be smart. In line with the times, the E-Way’s new front face presents a design with continuous surfaces that gives a contemporary and modern identity adapted to the urban environment.
Confidence
The E-Way’s new front face comprises stable and rational lines, offering a new contact with peace of mind. The smooth appearance, the large flat surfaces and the centralized lighting elements perfectly express the arrival of the electric drive vehicles.
Customization
We have a strong desire to contribute to the cultural heritage of each city by offering a portfolio of customizations adapted to the desires for the creation of a specific identity for each city. We can offer sober or colorful combinations consistent in terms of proportions and colours.
The convergence of all these results: the capacity of a company such as Iveco Bus to be able to offer products that move in the direction of human need. The E-Way is a synthesis of dynamism, confidence and customization, enhancing every day’s life of city residents.
Unveiled in preview on the 100% electric midibus version at the Busworld show in Brussels in October 2019, this front face is now available on all models of the E-Way range.
